The Caribbean Hotel & Tourism Conference Announces Program for June 1-3 in Barbados

Apr – 29 | By: Travel World News Editor
The Caribbean Hotel & Tourism Association (CHTA) has introduced a new annual tourism summit, the Caribbean Hotel & Tourism Conference (CHTC), which will bring together hotel and tourism experts and industry professionals to examine forecasts and trends for the Caribbean as well as develop plans to overcome specific challenges faced by the region. The inaugural CHTC takes place June 1-3 at the Lloyd Sandiford Erskine Centre in Barbados.
The conference’s underlying theme is “Tourism is Key,” CHTA’sadvocacy campaign designed to raise awareness for the importance of tourism on all Caribbean communities and how all industries are linked to tourism. “Tourism is Key” is based on data from the Oxford Economics Report, which was commissioned by CHTA with the World Travel and Tourism Council (WTTC). New statistics will be unveiled during the first CHTC general sessions.
“The Barbados Hotel and Tourism Association is very happy to welcome delegates to the inaugural Caribbean Hotel and Tourism Conference. We are excited to work with the CHTA, our parent organisation, but an organisation that we helped to start many years ago,” said Colin Jordan, president, Barbados Hotel and Tourism Association. “To have acted as one of the catalysts for this event and to have the opportunity to host it underscores the leadership in tourism that Barbados has provided over the years. We look forward to sharing with our Caribbean colleagues on matters that speak to the challenges and opportunities we face daily as we work at our businesses to develop them and make them truly effective organisations that serve our societies and ourselves.”
CHTC includes an allied trade show component which will also serve as the platform for the presentation of the Caribbean Employee and Supervisor of the Year awards.CHTC kicks-off with the Interval International Shared Ownership Investment Conference (SOIC) as a pre-conference event, June 1, also at the Lloyd Sandiford Erskine Centre. Interval International is offering a discounted registration fee to CHTA members interested in attending both SOIC and CHTC.
Registration for CHTC as well as the trade show exhibitor set-up officially opens at noon on June 1. The opening ceremony for CHTC will take place from 6 – 7:30 pm followed by an opening reception in the trade show, sponsored by the Barbados Tourism Authority.
A day-by-day breakdown of the CHTC program, which can also be accessed online at, is as follows:
Thursday, June 2
7:30 am – 5 pm Registration and Information
9 am – 10:30 am General Session 1: Understanding the Numbers: Evaluating the Oxford Economics Report, Performance Review Of The Industry And Forward Projections – At this session, CHTA will unveil the 2010 data from the Oxford Economics Report illustrating the impact of travel and tourism on Caribbean economies. A panel of forward-thinking tourism leaders representing various sectors of the Caribbean tourism industry will share their visions for the region and examine the statistics behind CHTA’s Tourism Is Key message in order to fully comprehend the many direct and indirect ways in which the Caribbean is dependent on travel & tourism. Meanwhile a panel of global travel & tourism experts will present industry forecasts to set the tone for discussions throughout the conference.
10:45 am – 11:15 am Developing Connections – Networking Coffee Break in Trade Show
11:30 am – 12:30 pm General Session 2: Intra-Regional Tourism – Expanding Our Market By Looking Within – The concept of augmenting our tourism arrivals by targeting our next door neighbors within the Caribbean is not a new one, however, the lack of airlift in the region, along with the red tape issues associated with visas, has curtailed and diminished regional tourism. While none can deny the potential, this session examines the challenges the region must overcome in order to open our doors to our neighbors.
12:45 pm – 2:15 pm Lunch and Awards Presentation –
2:30 pm – 3:30 pm General Session 3: Thinking Beyond Linear Economics: Value of Linkages to the Tourism industry & Social and Economic Responsibility – While many are starting to accept that Tourism Is Key to the economic recovery and sustainability of the Caribbean, as an industry we’ve yet to fully maximize the resources available within the various linkages particular to our region. Beginning with an overview of local agriculture and how it can be leveraged to minimize the region’s dependence on expensive foreign imports, this session will demonstrate various linkages from which the Caribbean tourism industry stands to benefit significantly.
3:45 pm – 5 pm Developing Connections – Networking Reception in Trade Show
7:30 pm Caribbean Night at The Concorde Hangar – sponsored by the Barbados Tourism Authority
Friday, June 3
8:30 am – 2 pm Registration and Information
9 am – 10 am General Session 4: Caribbean Crossfire: Is the Sky the Limit, or Is the Limit The Sky: International And Regional Air Capacity Forecasts, State of The Aviation Industry – This timely session examines the international forecast on air capacity and how it may affect the Caribbean. The panel of experts will include airline industry executives as well as tourism leaders throughout the region addressing ongoing airlift challenges from various points of view. The discussion will examine the root of these obstacles and focus on steps that can be taken to prevent them from diminishing our potential to attract visitors to the Caribbean.
10:15 am – 10:45 am Developing Connections – Networking Coffee Break In Trade Show
11 am – 12:30 pm General Session 5 – Marketing – Marketing experts will discuss the top 10 marketing trends and how CHTA members can incorporate these practices into their business strategies.
12:45 pm – 2 pm Developing Connections – Networking Lunch
Registration Fees
The per person registration fee for CHTA-member small hotels is $250 before May 9 and $350 after May 9; CHTA members are $325 before May 9 and $375 after May 9, and non-member fees are $550. The price for three or more delegates from a CHTA-member hotel/company is $225 per person before May 9 and $275 after May 9. Tabletop exhibit space (with one delegate registration) is available for $875 when reserved by May 9 or $1,000 after May 9. Additional exhibitor delegates can register for $200 per person.
Hotel Accommodations
CHTA has secured group rates at the following hotels in Barbados:
Hilton Barbados – is providing rates in several room categories, all of which include a full breakfast buffet at the Lighthouse Terrace. Rates are US$189 for a bay view room, US$209 for an ocean view room, US$259 for an executive room and US$339 for a one-bedroom Suite. A supplement of US$20 will be added for a second person sharing the same room.
Courtyard Marriott Bridgetown – is offering a rate of US$159 for a standard room which is inclusive of a’ la carte breakfast. A supplement of US$15 will be added for a second person sharing the same room.
Ocean Hotels – is offering a rate of US$135 for a standard room and US$225 for a one-bedroom ocean front suite at Ocean Two Resort & Residences. At South Beach Barbados, the company is offering a rate of US$135 for a standard room.
Sponsorship opportunities starting at US$6,500 are available for those seeking to elevate their presence at this prestigious event. Sponsors will be highlighted throughout the entire conference, as well as in CHTA’s marketing and public relations activities leading up to and following the event. The Sponsors’ Exhibit will also afford direct contact with representatives of sponsoring companies and will be open throughout the conference.
CHTC sponsors currently confirmed include host sponsors Barbados Tourism Authority and the Barbados Hotel & Tourism Association, as well as event sponsors Interval International and MasterCard.
Caribbean Hotel & Tourism Association, 305-443-3040,,; Shared Ownership Investment Conference,


One Response

  1. A useful blog!

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