Mapping the Future event makes great strides


Posted: Tue 24 May, 2011 3:37 PM

Mapping the Future event makes great strides

A total of 320 international tourism industry leaders and stakeholders in Thailand attended the Thailand Tourism Marketing – Mapping the Future event at the Shangri-La Bangkok last May 19.

There one-day forum explored themes on strengthening the Thailand brand image, promoting sustainable tourism, e-marketing and social media, and reputation management. Speakers who participated in the event included Professor Zhang Guangrui, Academy of Social Sciences (CASS), Beijing ; Mr Tim Riches, Chief Growth Officer Asia Pacific, FutureBrand; Dr Thomas Bauer, School of Hotel and Tourism Management, Hong Kong Polytechnic University; Mr Tiwa York, Director Digital Business, Omnicom Media Group; Dr David Beirman, Senior Lecturer – Tourism, University of Technology, Sydney; and Prof. Dr. Frank Go, Chair of Tourism Management, Rotterdam School of Management, Erasmus University. The event was organised by the Joint Foreign Chambers of Thailand, Skal Thailand and the PATA Thailand Chapter, in cooperation with the Tourism Authority of Thailand.

The presentations are now available here. For more information, visit www.pata-thailand.org

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