Accor Unveils New Online Column

Posted: Mon 13 Jun, 2011 9:50 AM

Accor Unveils New Online Column

Accor has launched a new dedicated column called ‘Sustainable Travel Accommodation’ to connect with consumers through surveys, video presentations and online forums.


The new column was unveiled together with the travel channel of China’s major portal website, Sina. Accor Greater China Senior Vice President Mr Robert Murray was quoted in Travel Daily Asia as having said that the launch of the Accor-Sina online column will surely lead to a better understanding of their customers’ needs and habits in China. Murray added that they hope the public will find the results informative and stimulate thinking on how travel and tourism can become more sustainable.


The new online column kicked off with a survey on how Chinese travellers value their health. More than 2,400 frequent travellers responded to the survey.


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