VisitBritain Teams Up with American Express

Posted: Mon 20 Jun, 2011 1:58 PM

VisitBritain Teams Up with American Express

VisitBritain has established a partnership with American Express to promote Britain as a tourist destination.


In line with the new partnership, VisitBritain and its partners can access American Express card members from around the world and provide them with special offers and travel information through American Express’ online portal, UK Inspiration. This online portal will feature exclusive offers and insider knowledge from UK’s most influential bloggers. VisitBritain will contribute destination content, images and blogs to the site. VisitBritain Director of Marketing Laurence Bresh was quoted in as having said that this partnership gives them the opportunity to showcase Britain and to present ideas and offers which encourage potential visitors to travel now. Bresh added that partner marketing deals such as these are key to providing an international platform for tourism destinations and businesses across Britain.


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