Expedia Launches European Brand Identity

Posted: Tue 21 Jun, 2011 9:22 AM

Expedia Launches European Brand Identity

Expedia has unveiled a new European brand identity in line with its ‘Expedia Everywhere’ strategy.


The new European brand identity aims to redefine Expedia as a trusted travel partner as opposed to just a booking engine. After a series of consumer workshops, Expedia found that some people viewed the site as a faceless computer and lacked a sense of humanity.  Expedia Senior Marketing Director for EMEA Andrew Warner was quoted in Travel Daily UK as having said that they believe that co-creation of new services with consumers is key to the future of travel so this campaign aims to reduce the barriers to engaging with Expedia by creating a more personal relationship with the company and the people who will be making your holiday happen.


The campaign was launched in the UK on June 20 and will be rolled out across European markets in the coming weeks.


One Response

  1. http://www.coloribus.com/adsarchive/prints/ecre-european-council-on-refugees-and-exiles-bloody-stairs-18186305/

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