IHG Releases iPhone Apps for its Hotel Brands


Posted: Mon 27 Jun, 2011 11:11 AM

IHG Releases iPhone Apps for its Hotel Brands

InterContinental Hotels Group (IHG) has launched iPhone booking apps for each of its seven brands. This is in line with its ongoing mobile app strategy that will enable customers to find and book hotel rooms, check rates and view or cancel reservation through their mobile devices.

 

The new iPhone booking app is now available for InterContinental Hotels & resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites, and Candlewood Suites. The iPhone apps follows the successful release of the InterContinental Concierge Insider Guides app for iPad in December of 2010, the Priority Club Rewards app for Android in July of 2010, and the Priority Club Rewards app for iPhone in April 2010. IHG Web and Interactive Marketing Vice President Michael Menis was quoted in eGlobal Travel Media as having said that they are continuing to build their mobile strategy by making their brands more accessible to today’s travellers who seek solutions that assist them through every step of the travel planning process.

 

IHG recently won TravelCom’s Mobile Marketer of the Year, Web Marketing Association’s Best Mobile Travel Application in the Interactive Advertising Competition, and Atlanta Interactive Marketing Association’s ‘Most Effective Mobile Campaign’.

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