SinoTech and Hawaii Tourism Authority Enter Partnership

Posted: Thu 30 Jun, 2011 3:59 PM

SinoTech and Hawaii Tourism Authority Enter Partnership

SinoTech has been appointed by the Hawaii Tourism Authority to provide social media monitoring and consulting on Hawaii’s key visitor markets of China, Korea, and Japan.


SinoTech will use its advanced Social Media Monitoring technology platform, SIP:Enterprise, to provide Hawaii Tourism Authority with in-depth analysis and insights regarding consumer sentiment, behavior, and other key characteristics. This will help Hawaii Tourism Authority to plan their visits to these three key visitor markets. SinoTech Group CEO Mathew McDougall was quoted as having said that this is an exciting partnership that allows them to utilize their advanced social intelligence technology and expertise in destination marketing on behalf of Hawaii. McDougall added that they look forward to producing high quality, actionable data and insights Hawaii can use to more effectively plan and execute its Asia Pacific strategy.


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