Starwood Unveils Global Trade Campaign


Posted: Thu 28 Jul, 2011 3:07 PM

Starwood Unveils Global Trade Campaign

Starwood Hotels & Resorts has introduced its new campaign aimed to educate travel trade in its resorts. The course is called ‘Reveal a World of Possiblities’, and is set to commence this week with a six-minute video that focuses on Starwood’s portfolio. The video will be online until August 8, 2011.

 

Agents who complete the course will be given 10 resort credit certificates worth US$25 each to give to customers. The certificates will be personalised to the agency and can be used on bookings made through GDS, call centre, online or tour operators for travel period September 1, 2011 to March 31, 2012. Starwood Vice President for Global Retail Leisure and Luxury Sales Chris Austin was quoted inTravel Daily India as having said that by participating in this exciting, new learning burst, travel professionals will not only learn more about their resorts but also be able to surprise and delight their customers with a special resort credit for their next vacation.

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