Korea Tourism Organization Debuts in Mumbai


Posted: Tue 23 Aug, 2011 12:06 PM

Korea Tourism Organization Debuts in Mumbai

Earlier this month, the Korea Tourism Organization (KTO) opened their new representative office in Mumbai, India. The representative office will work to promote South Korea to the west Indian market.

 

KTO Mumbai Office Manager, Naomi Lobo, was quoted in TTG Asia as having said that she will work with the travel trade, consumers, media and airlines in Maharashtra, Gujarat, Madhya Pradesh and Goa to introduce and promote Korea. Lobo added that the focus will be on MICE, leisure travel and honeymooners and that they are keen on tapping the Indian film industry to shoot in Korea.

 

KTO is set to launch a programme that will promote the destination and increase awareness on the travel trade product. The programme, to be implemented this year and in 2012, includes media publicity, trade show participation, fam trips, and a food festival on a pan-India basis.

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