Discover Your Australia online drama launched in China


Discover Your Australia online drama launched in China

Following the recent visit of Taiwanese pop singers and TV stars Show Lo and Rainie Yang Tourism Australia launched the Discover Your Australia online drama on in Beijing this month. The event attracted over 200 guests from media, industry, government stakeholders and airlines.

Australian Ambassador to China Frances Adamson welcomed guests and spoke of the 40th Bilateral Relationship between Australia and China. Tourism Australia Regional General Manager North Asia, Johnny Nee, also shared the promotional strategy of leveraging celebrity advocacy with a prominent online presence.

Guests enjoyed videos featuring the online drama and Australian destination experiences. Celebrities Show Lo and Rainie Yang also shared their unforgettable feelings and Australia travel stories.

Two out of five episodes of the drama have been shown in China at australia.tudou.com and in Hong Kong atwww.youtube.com/AustraliaHK. So far between the two sites there have been over 5 million views.

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One Response

  1. […] the original here: Discover Your Australia online drama launched in China « Best … This entry was posted in Blog and tagged all-news, australia, destination, flight, hotel, […]

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